However, they aren’t currently supported on iOS, although they hope to be soon. Here is a screen capture below from an Android device and a push notification request. Push notifications also work out of the box on Chrome for Android mobile devices. Google Chrome currently holds around 77% of the browser market share, which means simply enabling push notifications in Chrome alone can reach a large audience. Microsoft Edge and Opera also support push. Safari was the first one to provide web push, followed by Chrome, and then Firefox in 2016. Push notification exampleĪccording to caniuse, global support for web push notifications is around 45%. By clicking “Allow” this enables the site to send you notifications via your browser. The beauty for website owners is that the visitor doesn’t have to be on your site for them to get your notification, they simply have to have their web browser running. Web push notifications trendsīelow is an example of a push notification signup request, which you have probably seen before. If we look at Google trends between 2014 and today, we can see that the interest around “web push notifications” has been steadily increasing. Push notifications were originally introduced for Android and iOS devices in 2009 and have been spreading to other platforms ever since. This can be a notification on a phone or via a browser, such as Chrome, Firefox, or Safari. Or you can send out predefined messages at any time. So first off, what exactly are push notifications? WordPress push notifications allow you to automatically notify your audience when you have published new content on your site. How to Set up WordPress Push Notifications.Benefits of WordPress Push Notifications.How awesome is that? Push notification traffic What’s even better is that a small portion of these also regularly convert into paying customers. And this is just from this single referral source. We have used push notifications at Kinsta for a couple years now and on average consistently drive 2,500+ visitors to our WordPress site every month (as seen below). Push notification technology is rapidly evolving from a simple message delivery system to a rich and interactive medium. A typical setup takes less than 10 minutes! Today we are going to dive into what exactly WordPress push notifications are, how they can help you expand your website’s reach, and how to quickly add them to your site. These present another way to capture your audience, increase return visitors, and in most cases have shown drastically higher CTR and engagements vs that of your typical newsletter signups. Push notifications, also referred to as web push notifications, have gained a lot of popularity among online businesses and marketers over the last couple years.
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